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White Structure

The Organizational Shadow

Understanding the shadow holds the key to trust and innovation

What organizations suppress holds the key to trust and innovation

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Organizations systematically exclude uncomfortable phenomena: failure, vulnerability, dissent, social privilege. These ideas form the basis of Kate Spade & Co’s Social Impact Council, which focuses on mental health and speaking truth in organizations. Moreover, research demonstrates that normalizing failure leads to a double-digit improvement in performance, and the vulnerability of personal narratives builds trust even across ideological divides.

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This research has moved beyond the halls of academia to be featured at the World Economic Forum in Davos.

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Professor Tinsley regularly teaches organizational leaders to reframe failure as learning to improve employee engagement.

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“Professor Tinsley delivered an exceptional keynote to our mid-to-high-level commercial team—one that was both intellectually rigorous and deeply transformative... her bold, skillful exploration of ‘shadow topics’ leaders often avoid... Leader feedback reflected a sharper strategic lens and a refreshing recognition that we can leverage the very things we often believe make us weak...”
 

— Jessica Randall, GM, The Chesapeake States, Brown-Forman Corporation

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